Brussels resurrects the rhetoric of “yellow peril”

Posted on March 3, 2012

Dan Hannan MEP draws attention to the latest propaganda video from the European Union:

As he points out, there are some pretty dubious racial undertones in the way that the non-European blocs are represented.

But there are other insights into the Brussels mindset here, too.

The first is the EU’s view of trade. When these snarling attackers advance on the innocent white young lady representing the EU, ¬†they are waving swords, spinning roundhouse kicks and yelling. They are, of course, meant to represent China, India and Africa’s economic growth. That’s right – far from viewing the rise in prosperity and the improvement in industrialisation in the developing world as an opportunity to trade, share innovations and collaborate, the EU views them as a threat.

When Brussels sees the rest of the world as would-be assailants rather than a route to further prosperity, it is small wonder that a protectionist Fortress Europe has been constructed, to our great cost.

The second is the shift in the way the EU is trying to make its case to the disengaged and unenthused peoples of Europe. Ten years ago, the EU’s propaganda was all sweetness and light, absurdly saccharine promises of the sunlit uplands of federalism. Now, as I predicted back in December, they are shifting their rhetoric to one of fear and scaremongering.

Fundamentally, this is because people have realised there is little to love about the EU project. Endemic corruption, overbearing regulation, arrogant and out of touch technocrats and – worst of all in these tough times – devastating economic harm done to member states and ordinary citizens, all these factors have dispelled the myths the EU elites once peddled.

All Brussels is left with is a message of fear. Internationally, that means videos like this, stirring up fear of the foreigner in a return to the loathsome “yellow peril” rhetoric of a century ago. Domestically, it will mean predictions of civil war and a return to genocide in Europe if anyone dares to question why Brussels should be so powerful despite its lack of democratic mandate.

When a political movement Рand the EU, for all its pretensions to superhuman impartiality, is a political movement Рresorts to lashing out like this, it is a sign that it is in its death throes. The worrying question is how much harm it will do to all of us before it finally expires.

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Categories: Opinion, Politics, Videos

2 Responses

  1. sackcloth and ashes:

    I thought the guy with the sword was supposed to symbolise India. In any case, the feedback the EU got was so negative that the ad was pulled.

    I’m not sure I agree with your interpretation of the ad as a ‘yellow peril’ one, although I agree with you and Dan Hannan about its fatuous content and racist imagery. The impression I got was that the creative geniuses concerned wanted to portray Europa soothing and charming the savages in a display of ‘soft power’, in the process getting the kung fu fighter, the capoeria practitioner and Saladin to sit down and teach the world to sing.

    Anyway, this is what the Commission’s DG Enlargement had to say. I’ve provided a translation:

    ‘We have received a lot of feedback on our latest video clip, including from people concerned about the message it was sending’.

    We’ve received several online bollockings for our last add, due to its crass, patronising and racist tone.

    ‘It was a viral clip targeting, through social networks and new media, a young audience (16-24) who understand the plots and themes of martial arts films and video games’.

    It was a desperate attempt to get down with the kids that failed miserably.

    ‘The reactions of these target audiences to the clip have in fact been positive, as had those of the focus groups on whom the concept had been tested’.

    I showed this to my Polish intern, and she seemed to like it. Could someone tell me what the word ‘Kurde’ means? It must be something like ‘cool’ …

    ‘The clip featured typical characters for the martial arts genre: kung fu, capoeira and kalaripayattu masters; it started with demonstration of their skills and ended with all characters showing their mutual respect, concluding in a position of peace and harmony’.

    We were trying to look for a Zulu warrior to symbolise Africa, but couldn’t find one. I was going to black up for the part but we ran out of boot polish.

    ‘The genre was chosen to attract young people and to raise their curiosity on an important EU policy’.

    It also contained the implicitly absurd proposition that rising economic powers like China, India and Brazil could in any way, shape or form be influenced by a failing Eurozone, not to mention a continent still reliant on the USA for its military protection (although we’re too embarrassed to admit this, hence Uncle Sam’s absence in this ad).

    ‘The clip was absolutely not intended to be racist and we obviously regret that it has been perceived in this way. We apologise to anyone who may have felt offended’.

    We’re sorry we’ve been found out, and we’re sorry sensitive souls have taken exception. We’re not actually sorry for wasting taxpayers money on this shit.

    ‘Given these controversies, we have decided to stop the campaign immediately and to withdraw the video’.

    Stand-by for our presentation on Euro-African dialogue, which will feature a black-and-white minstrel show. I’ve been told that its well hip.

    04.05.2012 11:27 Reply

  2. EU propaganda videos get racist – again « Crash Bang Wallace:

    […] videos get racist – again markwallace Posted on November 11, 2012 Tweet Six months ago, the EU was forced to withdraw a racist video using stereotyped foreigners to portray international trading partners as a violent threat to […]

    19.11.2012 10:19 Reply

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